Designing Better Services!
Service design is a process in which we focus on creating optimal service experiences. This requires taking a holistic view of all the related stakeholders, their interactions, and supporting materials and infrastructures. Service design often involves the use of customer journey maps, which tell the story of different customers’ interactions with a brand, thus offering deep insights. Service Design Thinking, provide five basic principles such as; it should be user-centered, co-creative, sequencing, evidencing and it should be holistic, by considering touchpoints in a network of interactions and users.
We use a wide range of design tools for exploration and creation. Qualitative research methods for service design are similar to general user-centered research methods: observations, contextual interviewing, etc. Using such methods, we can envision a spectrum of situations in which users may interact with brands, from discovery to conversion and customer re-engagement etc.
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