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Think like User, Behave like User!

Unlike market research, traditional requirements gathering or surveys, our field studies focus more on observing, capturing and analyzing user behaviour.

The focus is on how users solve their problems. User interviews capture artefacts, goals, motivations and attributes of your company’s target customers.

User Research

A fundamental design tool for planning your UX Design consists of day-in-the-life user interviews and behavioural observations and understanding of users, tasks, goals, culture, and context of use. Field studies help to identify your most valuable personas; help you map pain points along the user journey and gain valuable insight into what features users really need.

Benefits:

  • Refine or define your design strategy.
  • Understand what your users desire most.
  • Provides guidance to design phase.
  • Figure out what your users really need.
  • Uncover the right features and functionality.
  • Discover hidden opportunities in what competitors offer or how users solve problems in a way you never anticipated

Methods We Use:

  • User Personas
  • Field Studies
  • Ethnography
  • Diary Studies
  • Journey Maps

Deliverables:

  • Field Study findings report
  • Personas defined
  • Journey maps created
  • Design recommendations

Usability Testing

An industry standard approach to assessing usability on ease of use and ease of learning. Consists of one-to-one interviews with selected users. Observe users as they use your product to determine errors, issues and opportunities.

Benefits:

  • Get feedback directly from your users.
  • Get validation on your design.
  • Understand user behavior.
  • Measure your User Experience and task success.
  • Pinpoint confusions, frustrations, errors.
  • Optimize conversion and user adoption.

Methods We Use:

  • Interviews
  • Field testing
  • Portable usability testing
  • Online user testing

Deliverables:

  • Usability test report
  • Design recommendations
  • Other findings (Case to case)

Web Accessibility Audit (WCAG 2.1)

An accessibility audit is essential for any application. It evaluates how well your product supports the needs of web users with disabilities. As you know over one billion or 15% of the world population is having some kind of disabilities like blindness, deaf, some kind of physical handicaps, colour blindness etc. It is very important for all web and mobile applications support them to access.  

Section 508, WCAG 2.1, and ADA accessibility audit testing help enhance customer satisfaction, minimize business risk and leverages the latest technology that best addresses business needs. Web Accessibility Standard 1.0 (WCAG 2 AA with some exceptions) required for all government web sites.

Benefits:

  • Get WCAG 2.1 compliance ready
  • Accessibility Certification ready
  • Get more users
  • Measure your User Experience and task success
  • Pinpoint confusions, frustrations, errors.
  • Optimize conversion and user adoption.

Methods We Use:

  • Interviews people with disabilities
  • Field testing
  • Code testing
  • Portable usability testing
  • Audio & Video accessibility testing
  • Colour blindness testing
  • Image contrast, Font usage testing
  • keyboard access

Deliverables:

  • Accessibility Audit test report
  • Design recommendations
  • Technology recommendations (HTML5, ARIA etc.)
  • List of areas that do not meet the Section 508, ADA, WCAG 2.1 guidelines
  • Alt text and content management standard
  • Other findings (Case to case)
  • Support (If needed)

Field Studies

A fundamental design tool for planning your UX Design consists of day-in-the-life user interviews and behavioural observations and understanding of users, tasks, goals, culture, and context of use. Field studies help to identify your most valuable personas; help you map pain points along the user journey and gain valuable insight into what features users really need.

Benefits:

  • Understand the environment where the finished product will be used and how it impacts.
  • Understand how your user behave.
  • Figure out what your users really need.
  • Refine or define your design strategy.
  • Provides guidance to design phase.
  • Uncover the right features and functionality.
  • Discover hidden opportunities in what competitors offer or how users solve problems in a way you never anticipated.
  • Bring greater degree of authenticity and applicability to the wider use of the product.

Methods We Use:

  • Interviews
  • Personas
  • Field Studies
  • Diary Studies
  • Journey Maps

We Deliver:

  • Field Study findings report
  • Personas defined
  • Journey maps created
  • Design recommendations

Expert Reviews

Evaluation of your product design by a usability expert. Checks your design against known interface problems, alerts you to opportunities and things to consider.

Benefits:

  • Identify issues and opportunities with your design.
  • Spot errors, confusions and problems early on.
  • Audit how compliant your design is with UX best practices.
  • Get design recommendations.

Methods We Use:

  • Heuristic evaluation
  • Cognitive walk-through>
  • Competitive Reviews

We Deliver:

  • Expert review report
  • Design recommendations